4. Cookies and Similar Tracking Technologies

Gant uses cookies and similar technologies to enhance site navigation, analyse site usage, and deliver a more personalised experience and relevant advertising. For more information on our use of cookies and similar tracking technology, see our cookie notice here.

Categories of Cookies:

We use the following cookie categories:

A. Technically necessary cookies

These cookies are essential for the operation of the website and enable basic functions such as:

• Shopping cart management and checkout process

• Secure login and session management

• Security features and fraud prevention

• Saving your cookie preferences

Legal basis: Article 6(1)(f) GDPR (legitimate interest)

B. Analytics cookies

These cookies help us to understand and improve the use of our website (Microsoft Clarity, Google Analytics 4).

Legal basis: Article 6(1)(a) GDPR

C. Marketing cookies

These cookies enable personalized advertising (Google Ads, Google Remarketing).

Legal basis: Article 6(1)(a) GDPR

Consent and Withdrawal:

On your first visit to our website, a cookie banner will appear, allowing you to grant or refuse your consent. You can withdraw your consent at any time with effect for the future:

• Via our cookie settings (link in the website footer)

• By email to: uk.customerservice@gant.com

• By deleting cookies in your browser settings

Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

Use of Microsoft Clarity:

We use Microsoft Clarity to obtain information about your use of our website, e.g. which parts of a website you find particularly interesting or how you navigate between pages. This allows us to analyse and regularly improve our offering and make it more interesting for you as a user. For this analysis, the aforementioned basic data, such as cookies, data on the device/browser, IP addresses and website or app activities, timestamps are stored on your device and used with an ID that contains personal information about usage.

We have entered into a contract with Microsoft for the use of the tool. Microsoft acts as an independent data controller. Gant are the data controller for the internal processing of statistical data, but Microsoft is responsible for other data processing. Microsoft and its partners may also process and evaluate the collected data, including for advertising purposes, for which Microsoft is responsible. The information obtained about your use of our website is transferred to a Microsoft server in the USA and processed there. Microsoft has signed up to the EU-US Privacy Framework to safeguard these transfers.

The legal basis for the processing of the information (which takes place for a maximum of 13 months) is your consent (Article 6(1)(a) GDPR), i.e. the integration only takes place with your consent. You can withdraw your consent at any time without affecting the lawfulness of the processing up to the time of withdrawal. The easiest way to withdraw your consent is to use our Consent Manager.

Further information on the scope of the services provided by Microsoft Clarity can be found at https://clarity.microsoft.com.

Microsoft provides more detailed information on data processing in its privacy policy at the following address: https://privacy.microsoft.com/en-us/privacystatement

Tracking via Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Inc. ("Google"), which allows us to analyse website usage. GA4 collects data through cookies and other technologies and uses an event-based data model. Information about your use of the website may be transmitted to and stored by Google on servers located in the United States.

In GA4, IP anonymization is always enabled by default, meaning your IP address is shortened before being stored and processed. On our behalf, Google uses this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be combined with other data held by Google.

You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case you may not be able to use all the functions of this website in their entirety. Additionally, you can prevent Google from collecting and processing data generated by cookies and related to your use of the website (including your IP address) by downloading and installing the browser add-on available at the following link:

http://tools.google.com/dlpage/gaoptout?hl=en

We use GA4 to analyse and regularly improve the use of our website. The statistical data we collect allows us to improve our services and make them more relevant to you as a user. Google also processes your personal data in the USA and has signed up to the EU-US Privacy Framework to safeguard this transfer. The legal basis for the storage and further evaluation of the data collected using GA4 is your consent pursuant to Article 6(1)(a) of the GDPR. You can withdraw your consent at any time with effect for the future:

• Via our cookie settings (link in the footer)

• By email to: uk.customerservice@gant.com

• By installing the browser add-on to deactivate Google Analytics: https://tools.google.com/dlpage/gaoptout?hl=en

• By adjusting your browser settings to block cookies

Google Analytics 4 is implemented on our website via the so-called Google Tag Manager. Google Tag Manager is also a product from Google that allows us to manage website tags via a unified interface. Tag Manager is a cookieless domain and does not collect any personally identifiable information, although the transmission of IP addresses to Google is required. The tool triggers other tags that in turn can collect data; Google Tag Manager does not have access to this data. If deactivation has been made at the domain or cookie level, it remains in effect for all tracking tags implemented via Google Tag Manager. This is where the use and performance of Tag Manager is measured. We have activated the anonymization of IP addresses before forwarding to Google. The collected data is deleted after two years.

More information is also available at: http://tools.google.com/dlpage/gaoptout?hl=sv or https://business.safety.google/privacy/?hl=sv

Google Ads/Google Remarketing

We use Google Ads to promote our attractive offers on external websites using advertisements (so-called Google Ads). These advertisements are delivered by Google via so-called "ad servers". Ad server cookies are used in this process, which makes it possible to evaluate performance parameters such as ad impressions, clicks and conversions. This allows us to determine the success of individual advertising measures in relation to data from the advertising campaigns.

If you visit our website via a Google ad, Google Ads stores a cookie on your device. These cookies are not intended to personally identify you. By integrating these cookies, Google receives information that you have visited the corresponding page on our website or clicked on one of our ads. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider will learn about and store your IP address. Using Google's remarketing technology, users who have already visited our website and shown interest in our offers are targeted again with relevant advertising on pages within the Google partner network.

More information about data protection at Google can be found at: https://business.safety.google/privacy/?hl=sv%27 and https://services.google.com/sitestats/sv.html.

If after giving your consent, you no longer wish to see ads tailored to your interests, you can withdraw your consent in our cookie settings or disable cookies in your browser. You can also inform Google directly for the future via the following link: https://www.google.com/settings/ads/onweb/?hl=sv

Additionally, you can opt out of Google retargeting via the Network Advertising Initiative (NAI): http://optout.networkadvertising.org/

Read more about how Google processes personal data here.